Our Product

Rosé Hour Pro-Collagen Multi-Peptide Lip Plumping Serum

The first chapter of CELLIN, Rosé Hour brings the thoughtful actives of facial skincare to the lips.

An all-in-one lip ritual powered by a multi-peptide complex, multi-level hyaluronic acid, five ceramides, and soothing botanicals — designed to visibly plump, smooth, and replenish lips.

Finished with a refreshing cooling sensation and a weightless, non-sticky feel.

Pre-order: ships from October 18

Benefits
Ice cubes, for the serum's cooling touch

Peptide-Powered Anti-Aging
Softens the appearance of fine lines and refines lip texture over time.

Long-Lasting Hydration
Replenishes moisture and helps seal it in for lasting hydration throughout the day.

24-Hour Lip Care
Nourishes and smooths lips while supporting their natural repair, from morning through overnight.

Visible Plumping
Visibly fuller-looking lips with a smooth, luminous finish.

The Experience
Close-up of glossy, naturally smooth lips

Cool-Touch Metal Applicator
A cool-touch metal applicator sweeps effortlessly across the lips for a refreshing application.

A Soft Tingle
A subtle tingle melts into a soothing, comfortable sensation.

Weightless, Non-Sticky Texture
A lightweight, cushiony texture melts onto lips without a sticky or heavy feel.

How to Use
Applying Rosé Hour with the rose-gold applicator to glossy lips

Day to Night. Layer by Layer.

24-Hour Use
Apply whenever needed throughout the day or overnight. Reapply freely to refresh hydration and comfort.

Wear Alone
Use as a daily lip treatment on its own for continuous hydration and care.

Makeup Prep
Apply before lip liner or lipstick to hydrate and smooth lips, creating a comfortable base for color.

Layer with Lip Color
Wear underneath, between layers, or over lip color for added hydration and a polished finish.

Meet the Lip Ritual

Rosé Hour
Pro-Collagen Multi-Peptide Lip Plumping Serum

Rosé Hour lip serum moments: lips, roses, the rose-gold tube and the CELLIN logo

Why Rosé Hour

Design sketches for Rosé Hour: the tube, applicator, rose and rose-gold swatches

We created Rosé Hour from a simple observation: there are countless lip products, each offering something different — color, shine, hydration, plumping, or care. We wanted to bring these elements together in one thoughtful lip ritual.

Rosé Hour combines skincare-inspired actives with a sensorial experience: peptides, multi-level hyaluronic acid, ceramides, and soothing botanicals come together to hydrate, smooth, plump, and care for the lips, with a refreshing cooling touch.

And we wanted it to be something you could reach for anytime. Before makeup, after makeup, throughout the day, or as the last step before bed — Rosé Hour is designed for 24/7 lip care, whenever you want a little moment for yourself.

The rose-gold finish was intentional, too. Soft and feminine, yet luminous and confident, it captures the spirit of Rosé Hour — a little beauty ritual that feels personal, polished, and entirely your own.


The Rose Gold Behind Rosé Hour

A soft-focus white rose on Cellin red

Chapter 01

Rosé Hour

The Rose Gold Behind Rosé Hour

Rose Gold brings together two sides of CELLIN: the quiet confidence of gold and the softness of pink.

We’ve always loved pink, but never the overly girly kind. We wanted something more nuanced — feminine, warm, and confident, with a sense of individuality.

Rosé brings a little more depth to pink — softer, richer, and with a story of its own.

Inspired by the beauty of botanicals and flowers, Rose Gold brings that softness together with the richness of gold — creating a color that feels feminine, elevated, and quietly powerful.


Consumer Study Results

Close-up of softly plumped, hydrated lips

From First Touch

97% noticed a plumper-looking appearance and an immediate feeling of comfort.

99% felt their lips were instantly hydrated.

Close-up of smooth, supple lips after 28 days

With Ritual — 28 Days

98% noticed smoother, more supple lips.

96% noticed a reduction in the appearance of lip lines.

Based on a consumer perception study of 80 subjects.
*First-touch results were assessed immediately after application; continued-use results were assessed after 28 days. Individual results may vary.